About Ad Hoc Digital

Hey there,

My name is Santiago Alvarez and if you’ve landed on this page, I’m guessing you like reading.

Or perhaps… stalking?

Either way, I’m very glad to have you here.

I’ll get straight to the point—you probably have a few questions, so let me give you some clarity on who we are and what we do.

Let me start by sharing a bit about how Ad Hoc Digital came to be.

The Beginning

I’ve always had an entrepreneurial spirit.

In fact, my first “business” came when I was just 3 years old.

Picture this: I was at my mum’s office, and I decided to start selling magazines to everyone around so that I could buy a brand new red Ferrari Lego set.

The catch?

Well I was offering a whopping 100% off. 

Not exactly a profitable venture, but hey I was just getting started.

After that, I dabbled in all sorts of businesses. 

I was always interested in how things worked, how people bought and sold, and when I wasn’t busy, I was daydreaming about my next big idea. 

It didn’t matter if it was small or didn’t quite take off—I just loved the process. 

Whether I was selling random things or brainstorming my next “genius” plan, business was always on my mind. 

Every venture, no matter how it turned out, taught me something valuable, and honestly, it’s those early experiences that shaped the way I approach things today.

How Ad Hoc Digital Came to Be

I never planned on running a marketing company, let alone one focused on law firms.

I was actually on a completely different path—a business law and marketing degree, with law school just around the corner (full ride, believe it or not).

But as much as I loved the law, I kept coming back to my passion for entrepreneurship and marketing.

In my spare time, I started networking with lawyers, grabbing coffee and listening to their stories. Trying to absorb as much as I could like a sponge.

And during this time I kept hearing the same story: these lawyers were great at lawyering, but their marketing? That was a whole different story.

They were struggling to get traction, despite the hard work they were putting in.

In fact many were frustrated to see lawyers they saw as less skilled, or sometimes less ethical growing rapidly, grabbing market share and expanding their reach.

That was when it clicked for me.

I saw this huge gap in the legal industry—one where the right law firms that ACTUALLY did great work for their clients were just not getting the attention they deserved.

Our Mission

So I founded Ad Hoc Digital with one simple mission: to help law firms stand out, get noticed, and grow.

But it goes deeper than that. I wanted to build something real—a company that law firms could actually trust. 

Not just another marketing agency that treats clients like numbers on a spreadsheet, but rather a partner that’s in it for the long haul.

At Ad Hoc Digital, we see ourselves as an extension of your team. 

When you work with us, you’re not just hiring a vendor—you’re gaining a partner who is fully invested in your growth. 

We celebrate your wins as our own because, to us, they are. 

And we’ll do whatever it takes to get you there, whether it’s late nights brainstorming or going the extra mile to find solutions that fit your specific needs.

We believe in transparency, integrity, and relentless improvement. 

Our mission isn’t just about helping law firms grow—it’s about doing it the right way, with strategies that align with your values and vision. 

At the core, our mission is to empower firms that deserve to be seen, not only because it’s good for business, but because it’s good for the people who rely on you for quality legal representation.

Now, this mission is deeply connected to the core values that drive everything we do. These values are what set us apart and guide how we operate, day in and day out.

Our Values

Radical Candor:

We believe in being open, honest, and direct. We’ll tell you the truth—even if it’s not always what you want to hear—because that’s how we build trust and get you the best results.

Perpetual Strive for Improvement

Good enough is never enough. We’re always pushing to do better, be better, and deliver better results. 

Relationships Over Everything

For us, it’s not just about business—it’s about relationships. We don’t see you as just another client; we truly see you as a partner and we’ll NEVER sacrifice a long-term relationship for some quick cash.

Attention to Detail

In marketing, the little things can make all the difference. We believe that getting the details right is what sets great marketing apart from mediocre results.

Why We Do What We Do

One of the things that drives me most is seeing our clients grow and succeed.

It’s incredibly rewarding to know that something we’ve built together has had a real impact on their business, and more importantly their lives.

The lawyers we work with have real challenges, goals, and dreams, and being able to play a part in helping them achieve those is what keeps us going.

We genuinely care about the people we work with, and we take that responsibility very seriously.

When your firm grows, it’s not just about the bottom line—it’s about helping you serve more clients, reduce stress, and create the life you initially wanted when you first started your law firm. 

That’s why we do what we do—because your success means everything to us.

A Personal Note

So if you’re here, thank you for taking the time to learn a bit about me and Ad Hoc Digital.

I’m not someone who’s big on fluff, so I’ll keep this straightforward.

I work hard—to be honest probably more than I should.

But when I say I’m here to help my clients, I genuinely mean it.

Whether it’s jumping on a last-minute call or figuring out how to adjust strategies on the fly, I’m always available and willing to do whatever it takes to help my clients get great results.

When I’m not working, I like to spend time working out, heading to the beach or going out to eat. 

I also really enjoy traveling, but unfortunately I don’t go as much as I would like.

That said, I’m always focused on the next challenge, the next opportunity to help a law firm grow, and to build something great together. 

If you’re the kind of person who’s passionate about what you do, then we’ll probably get along just fine.

We’re always excited to work with driven, dedicated people, and we can’t wait to see where this journey takes us.

Feel free to reach out anytime if you just want to chat or ask any questions.

I’m always happy to connect.

Talk soon,

Santiago Alvarez

Founder, Ad Hoc Digital

P.S. If you’re still here and haven’t clicked away yet, I’m impressed. Either you’re genuinely interested, or you’ve got way too much free time on your hands. Either way, I’m glad you stuck around 🙂

P.P.S. If you want to connect on LinkedIn click here.